Flowcrete Delivers For Magic Planet

  • Flowcrete Delivers the Fun Factor For Magic Planet.
  • The seamless system is able to form a monolithic bond to the substrate.

Flowcrete Delivers the Fun Factor For Magic Planet

31 May 2012

  • Flowfast Quartz, was selected as the product of choice.
  • Flowfast Quartz is a seamless, UV stable flooring system.
  • The fact cure system is able to form a monolithic bond to the substrate

Magic Planet is a destination where everyone is obsessed with fun, so Flowcrete in the Middle East was delighted to have been chosen to provide the flooring materials for the brand's children entertainment centres at a number of malls in and around the Gulf.

Owned by the Majid Al Futtaim (MAF) Group - one of the leading retail operators in the GGC - the Magic Planet play centres feature rides, games and other attractions and have become a popular place to spend days out for the entire family.

Embarking on a significant refurbishment project, both the MAF Group and the project architect were looking for a hard wearing flooring surface that would be capable of withstanding high levels of foot traffic on a daily basis.

However, after having built up a reputation across the Emirates as a destination of fun, it was also critical that the flooring materials had a decorative edge, so as to adequately represent the brand and impress visitors to the Magic Planet sites underfoot.

Flowcrete's acrylic resin system, Flowfast Quartz, was selected as the product of choice in order to be able to meet all of the client's requirements.

The ability to formulate the system in bespoke colours to reflect the brand's corporate image was a further winning factor for the product.

Flowfast Quartz is a seamless flooring system that sees UV stable, coloured quartz beads locked inside an acrylic resin matrix. The system's anti-slip profile can be adjusted to suit the service conditions of the environment where is to be installed in order to ensure optimum safety underfoot.

An additional benefit of the system is its ability to cure on the fast track and its capability to receive traffic just two afters after installation - making it an ideal surface product for refurbishment or shop-fit out projects.

The seamless system is able to form a monolithic bond to the substrate, eliminating some of the common problems encountered with other floor coverings, such as vinyl or tiles, including water and dirt ingress - both of which can cause de-bonding.

Available in a wide range of decorative colours and aggregate mixes, and with the scope to utilise Flowcrete's bespoke colour service, Flowfast Quartz is able to perform as a decorative yet highly functional floor finish at all Magic Planet sites.

The first of the refurbishment projects, which has seen over 1,100 sq metres of Flowfast Quartz installed at the Magic Planet site within Ajman City Centre, has already taken place with others expected to roll out over the coming months.


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Notes to Editors

Flowcrete UK’s Middle East office is based in the Al Quoz Industrial Area, Dubai, and is part of Flowcrete Europe & Middle East, one of the four divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. is a subsidiary of RPM International Inc. and has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

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